The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

42 MARINE REVIEW November, 1923 —BMVMG.,NVN.}0@iniIT"— tim ic cococcCcCACAcAToKKTRTKTKTRNeOOO T= = . 6 = _ Advertising Made to Serve You — _ Merchandise lives or dies as it does or does not meet a human need. = _ Advertising is subject to the same law of service. The real measure ofits = = value is what it gives, not what it gets. s : But you are not interested in all advertising any more than you arein_ = - all merchandise. That is one big reason why you have a highly specialized = _ Business Paper in your field such as the one carrying this advertisement. _ i Hy W 2. LIST OF MEMBERS = ow It orks for You = LIST OF MEMBERS c s ribe and ntai 5S : =e (Continued) oo es ee standard of practice ‘a = What 1t does f or : you and = es ide i ge i oe 2 sis ae serie. = your field editorially is self evi- 2 Heating and Ventilating Magazine vertising and Selli = . ° : . . = American» Architect %, Arhitecturt = dent, but its editorial service is 2 Hospital Management eview = . . => Hotel Monthl American Blacksmith, Auto & Tractor just as vital. Instead ofa Buyer. 3 7 wenn : = j 1 = Impl & T Trad Ascart Funeral Director = having to depend upon gossip, = Industrial Arts Magazine ones i — —- ustria. ngineer American Machinist = hearsay and driblets of informa- _— Talend Brinter oe Paint or pas 2 tion from this or that source, he 2 tron ‘Trade Review American Printer = = bus American School Board Journal : gets it all between two covers. 2 ERRES wonta Review ue, Jot — vecmebed = eae i = Manufacturers’ Record Automotive Industries = Yet advertising is NOT an = M&nine’keview 7 * OF Baker's Helper = added expense, but an im- = Milsuppie TS — ‘ e e ee = Boiler Maker (The) = proved distributive process, 2 Mosxac Boot and Shoe Recorder = ° = Motorcycle and Bicycle Illustrated Brick and Clay Record = which takes the place of 2 Motor Truck ese Bo fiyand lees Moor Wat Building Supply News = pe saat nae een a an ess = Neos! pe wis ¥ = 3 = a 1ona ecaner : yer Countian Rachincry & Manufacturing = ellicient methods = Set ea Loca tenet Coan Railway & Marine World = ‘ A = National Miller Gandy wn Tee Cons =. That is why it pays,to read 3 WNaeelGacce Chemical & Metallurgical Engineering = Sie s = Wie west Commenced Ehdliceia Clothier and Furnisher = advertising even more than it = ie = = il News Concrete 2 pays to advertise. Especially if 2 Oil Trade Journal Daily Metal Trade 2 youread it in papers which have 2 Bower Bosting Cc 1 == a] : ° Dry Goods Beojomist = met the exacting requirements = Praeeimk © man = = . Dry Goods Reporter = ofmembershipin The Associated = a rong Electric Railway Journal = = Rail E Electrical - le aaa = Business P aper S, Inc., f or ous of = Relves Rivaeiing ih Saintenande Electrical World A = its standards of practice requires 3 Reiway Signal Wmeinecs Shep Te Journal-Press = that a paper must dec ip ne any = SS tebe os ali a 1 ecelaaes aca 2 advertisement which has a ten- 2 "vrbber Age Factory = ; ‘ a = Sanitary & Heating Engineering 2 Impl N = = Fire and Water Engineering : dency to mislead or wht ch does = See pai Bosuere Manufacturer and Artisan = nol conf orm to busi MeSS in Leg. rl ty : = Seetan eeoie ecler Garment Weekly (The) = = Tea and Coffee Trade Journal Good furniture Magazine 2 Youareinvited toconsultus 2 2°" Grand Rapids Furniture Record = ; ss = Welding Engineer Haberdasher (The) = freely about Business Papers | tao Cc or Business Paper advertising i : THE ASSOCIATED BUSINESS PAPERS, Inc. §& = JESSE H. NEAL, EXECUTIVE SECRETARY 3 __ HEADQUARTERS: 220 West 42nd Street NEW YORK CITY | 3 103X = ANB Please mention MARINE REVIEW when writing to Advertisers