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and Operates Lake to Ocean and Coastwise Services TUVVUVVHUUUUUTHACHLLLUUHATLLLLLLOHEAL By A. H. Jansson TUVVTLURULUUHTUUATLCUGALCORLULGALUGAL SS Oneida: How Henry Ford LOADS ~— A close up showing how finished and uncrated bodies are loaded, thus shattering ancient stevedoring traditions—The cross planks VOYAGE from the River Rouge to the River AV bate has a strange sound to the deep sea sailor. All such men have heard of the River Plate but if any of them know where the River Rouge lies it would be solely because of the reflected glory that has come to this narrow connecting link between lake St. Clair and Lake Erie, as the home of a famous motor-car plant and not as a port of departure for far off South America. An unheard of proposition, with the River Rouge in the state of Michigan, 900 miles in a straight line from the Atlantic seaboard ! However the facts are that the S. S. ONONDAGA a stanch, steel steamship of 2300 gross tons hailing Detro:t as her home port, sailed from the River Rouge on Nov. 5, 1924 bound for Buenos Aires with 1447 tons of auto- mobile parts and, after stopping at Montreal for an ad- ditional 460 tons of cargo and a short call at Rio de Janeiro, arrived at Buenos Aires about noon Dec. 15, at the end of her voyage of 7121 miles, delivering her cargo of 100 tractors and parts for 2100 cars in excel- remain for unloading lent condition. So unusual was it for a ship to clear foreign out of Detroit, that when the capitain went to attend to the formalities the port authorities were, not unnaturally, somewhat at a loss and the necessary forms and instructions had to be secured from Washington. The S. S. ONonpaca thus holds the distinction of being the first vessel ever cleared from Detroit for South America. In building up his great business Henry Ford has re- peatedly supplanted hitherto customary costly processes of converting raw materials into the finished product with original methods of his own based on the ideal of ultimate economy at every step. He has done this, not by attempting to secure labor cheaply or cheap equip- ment, because he realized that this would not bring the results desired, but by increasing production by orderly studied processes, by standardization, by providing labor the incentive to speed up and carry on and by the use of the most efficient tools in existence and the development of such tools when they did not exist regardless of the