The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

\\ BUSINESS PAPERS —spokesmen for industry PTY AES SA Se ee Se fat YZ ‘En¥ Yao ou? % CATR TTT TE EES ST TAPE HE interpretation of the ethics and ideals of business and industry to the public,” said Gerard Swope, president of the General Electric Company, at the last Associated Business Papers Convention, ‘‘can have no better mouthpiece, can have no better spokesman, than the technical and business press.” This publication you hold in your hand is a business paper. The publisher and his editors and advertising men are a part of the industry which they serve intimately, acquainted with the technical, professional, or trade practices and methods of that industry, or business or vocation. : The editors pick out of the many phases of the flow of trade, news and policy trend in methods or machinery which will best serve the reader’s needs. The advertising pages are a huge many-leaved coupon on the editorial section. And above all, the paper as a whole seeks to express the higher purposes and objectives of the small and a= busi- ness men it serves. For as Mr. Swope further said in his fine analysis of in dustry responsibility in this same address: “It isn’t necessary to be big to be successful, but it is absolutely essential to be successful to be big. You can’t grow without that.” The A. B. P. is a non- profit organization whose members have pledged themselves to a working code of: practice in which the interests of the men of American industry, trade and professions are placed first--a code demanding unbiased editorial pages, classi- fied and verified paid subscribers, and honest advertising of d le products. MARINE REVIEW—August, 1927