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WE Rn re aay eS ER ee Se eT ee Ps See *500 a Day.... SAVED SEATTLE OCONOMOWOO MEW YORK hy this company CARNATION COMPANY *FromM ContENTED Cows* CABLE ADDRESS: CARNATION cones Spina! Moentiey OcCONOMOWOO. WiI8SCONSTS In Reery PLEASE REFER TO Can Factory W. H. Brooks Nov. 3, 1930. Mr. Harry J. Olson, 5118 Plankington Bldg., Milwaukee, Wisconsin, Dear Sir:- You may be interested in knowing about the performance of our 15 cell, 19 plate Exide Ironclad battery, purchased nearly two years ago with an Elwell Parker fork type tiering truck. for handling unboxed tinplate on skids. When the railroads running between Chicago and Milwaukee appealed to the Interstate Commerce Commission to approve a 25% lower rate on steel, to better enable them to meet water competition, the I.C.C. ra- commended a 50% increase and finally made it stick, As the increase went into effect on very short notice, during the peak of our busy , season, we would either be compelled to pay it or store considerable tinplate in a short time, which course we chose. All told some 6.000 tons were handled in three weeks, 97 carloads, totaling some 4,000 tons, were handled in a 14 day period; in which were 3 Saturdays, and this was handled by one Exide Ironclad battery, one truck and one man. No demurrage arose and the freight increase saved was nearly $7,000.00. Average haul was 75 to 90 feet and average height of tiers 3 feet. This battery has been inspected since by two different inspectors, who could not possibly have known of the performance cited, and we were recently commended on the good electrical and physical condition of all the cells. One Exide- Ironclad Battery, one truck and one man, saved $7,000 in a 14-day period.” We never even dreamed that a truck and battery had the hidden possibilities that we found. “Machinery is dragged around the plant on ends of skids, without rollers or crowbars, jacks or dollies. Motors are taken down, cleaned and replaced by the high lift tructor. le recently loaded 3 carloads of machinery boxed for export, in 1/10 the time hand labor could do it. One box was 1" narrower than the car width, but slid in place when "Big Bertha" pushed. It is not generally known, but nevertheless true, that when Exides come in, ruptures go out. Not only the medical kind, according to our records, but also the economic kind, also according to our records. We are pleased to give you credit for results. W . a WHAT OTHERS SAY ABOUT EXIDE IRONCLAD Exide-Ironclad cell cut away to show unique construction. EAD the letter on this page. See what it says about the phenomenal savings made possible by an electric indus- trial truck equipped with Exide-Ironclad Battery. No matter what your business, you too can save. Industrial trucks equipped with Exide-Ironclads are de- pendable . . . have a long life . . . yes, and they save time, money and release men for more productive work. Material-handling costs with Exide-Ironclads on the job are astoundingly low. Not in theory, but in practice. Exides finish up the day just as strong and snappy as they start it . . . full of pep all the way. How can Exide-Ironclads do all these things? They’re built that way. The slotted rubber tubes in the positive plates retain the active material and make Exide-Ironclad the different battery . .. the money-saver that it is. Investigate before you buy .. . write for booklet, “Facts for consid- eration in selecting a Storage Battery.” No obligation. Act today. Exide IRONCLAD BATTERIES THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia THE WORLD’S LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE Exide Batteries of Canada, Limited, Toronto MARINE Review—March, 1931 55