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When you buy an Exide you get more than a good storage battery Down at the bottom of every Exide adver- tisement is a little phrase which is more signifi- cant, perhaps, than any other single fact about batteries. “The World’s Largest Manufacturers of Storage Batteries for Every Purpose.” What this means to you as a battery buyer or user is that an unparalleled wealth of experience goes into the making of every Exide. Showing the exclusive Exide-Ironclad positive- plate construction. Slotted rubber tubes retain the active material, while exposing it freely to the electrolyte. Exide IRONCLAD MARINE BATTERIES This experience has been gathered over a period of nearly half a century—not from any one source exclusively, but from every storage battery application in the world. For Exides are used in every branch of industry, and in every modern mode of transportation, ashore, afloat, and in the air as well. When you buy an Exide Battery, you are assured of the dependability, sustained power, low maintenance costs and long life which this broad experience alone makes possible. You are assured of an engineering service organization behind the battery which enables you to get out of an Exide all the outstanding value built into it. You are certain also, of a battery engineered for its specific application— perfectly adapted to its job. THE ELECTRIC STORAGE BATTERY CO., Phila. The World’s Largest Manufacturers of Storage Batteries for Every Purpose Exide Batteries of Canada, Limited, Toronto MARINE REVIEW—July, 1934 37